They use Facebook fan pages to have fans support the team by declaring that they are fans
Top 5 fan pages on Facebok:
1. Pittsburgh Steelers
2. Minnesota Vikings
3. Indianapolis Colts
4. Green Bay Packers
5. Washington Redskins
They use Twitter Accounts with followers for teams and not to mention a ton of players with followers who have individual accounts that tell about different aspects of things that are happening off the field.
Top 5 followings:
1. New England Patriots
2. San Diego Chargers
3. New York Jets
4. Oakland Raiders
5. San Francisco 49ers
People believe though that Social Media for the NFL and all sports teams is a source of advertising and media that is very much untapped. Very few of these organizations have professionals running the social media system and they don’t know how to effectively use this tool. Doesn’t mean they are doing it wrong since they obviously keep making tons of money, but the point is still being pushed by people around the country.
http://www.sportsinfo101.com/businesstips-topics/how-nfl-teams-use-social-media
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
