One guy wears your company’s shirt for a day, and does everything in his social media power to unleash mass marketing on the world! Bam. That’s the layman’s understanding of iwearyourshirt.com. It’s been around for some time now, and I was curious as to how it’s model had developed since the initial buzz around its inception.
Some Observations
- The site has a few more dedicated shirt wearers. That’s more exposure for each company.
- Of course, the more employees, the more it costs to run everything – so expectedly, prices are no longer single digits for early January dates. Bummer.
- The site layout has become slightly more complex, but still quite simple concept to page execution
- Overall, I’m skeptical that companies will continue to pay for increasing prices when its primarily buzz and traffic that the website produces. Maybe I’m wrong and it’s actually a bargain, but there seem to be more empty slots than I recall last time I was on the site…
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