Techniques of writing have evolved over the years from a quill feather and ink to typing in a word document and now to blogs. A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. This type of writing allows you update your site with the most current information pertaining to a certain topic, sending it out all across the internet at once.
A company can benefit so much from this concept of blogging for their own website. They can make money, drive traffic, and supply dynamic information to their site daily on top of the product of service they are already making a profit off of.
- Blogs can be a great way of sharing knowledge within the organization.
- Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
- Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
All of these things can helpful tips for internet businesses. I never knew such a simple concept could be so helpful for businesses online. Until the things I have learned in this class the concepts of blogging were foreign to me. Now that I know I feel like I can improve any website I may start with setting up a blog.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
