Personally I think foursquare is a great marketing tool. Marketing with Foursquare may even be marketing of the future. With foursquare there is a certain interactive aspect, which gives companies the opportunity to market themselves in a way that gets their customers more involved. For instance, if I “check-in” at a place enough times and become “the mayor”, I may get special deals which no one else does. This gives me an incentive to continue to return as a paying customer. With foursquare people can also earn “badges” which could also be used to earn special deals. Creative interactive marketing techniques combined with foursquare are sure to increase a companies customer base and bring back satisfied customers time and time again.
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