Internet (street) Cred

One way to form an internet presence is to gain notoriety as a consistent form of entertainment, quality news, sarcastic reports, trolling, or many other niche markets.   YouTube sensations such as raywilliamjohnson, shaytards, huskystarcraft, and epicmealtime are popular, bring in huge ad revenue, and garner millions of views because of their consistency in providing what people want.  People know what they like, and these people are more than the one hit wonders of the internet.  Advertisers such as P&G have picked up on this trend, and with their Old Spice marketing campaign, they have consistently brought lighthearted, clever, and amusing ads to the public eye.  Finding an audience for your broadcast may take time, but if you continue broadcasting consistent, desirable product, people will remain loyal and promote you to others.