With over 25,000 apps on the new iPhone, iPhone apps have revolutionized Apple’s new marketing scheme. First, Apple developed a phone that was a success for the popular company, and then it quickly turned into a phone with an iPod. Now with more apps than Symbian OS or Windows Mobile, the iPhone has pushed up sales and has grabbed 13.6% of the smartphone market share in the fourth quarter report (gartner.com). Although behind the Motorola and Nokia smartphones, the iPhone have increased sales in the millions. Brand name and functionality has brought the sales, but it was the many, useful apps that have appealled consumers. Applications, like YouTube and Facebook, have signed with millions of dollars, and they are still popular apps among users.
Apps on a iPhone can be used for anything. For instance, you want to go to the city and eat with a friend, and you need information. You can find all the surrounding restaurants around you in your current location by using the social-networking-yellow-pages- web-review app (Yelp!), sit down and check for the nearest movie theaters and movie showtimes (Showtimes) for after the dinner, and then calculate the tip on a restaurant check (CheckPlease). Those nice “perks” on the iPhone make the iPhone so great. You can accomplish the things that you want to do with organization. Apple made the iPhone so convenient and user-friendly that my own mother can use it. She can understand how to use the apps on an iPhone without reading the instuctor’s manual. It is just that simple! With variety and with multiple ways of getting “simple” tasks completed, it is easy and done with iPhone’s apps.


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