LinkedIn is a professional social networking platform with more than 90 million users in over 200 countries. Although it is a relatively young company (it was founded in 2003), LinkedIn is one of the top places employers go to check out candidates. In order to truly optimize your profile, you need to update it often and accurately. Employers don’t want to see stale information that’s an exact copy of your paper resume, either. A LinkedIn profile is the perfect opportunity to showcase things you just can’t on a regular resume, like links to your blog, videos, testimonials, visablility SearchMe link and QR code, clubs, and organizations, etc. Further, a recent article done points out that you can do multiple things to your profile to optimize it, such as using keywords to attract recruiters, targeting strengths, and marketing your expertise.

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