LinkedIn has decided to further expand their service by adding a news component. They recently announced a beta version of an enhancement to their site called LinkedIn Today. This customizable feature brings relevant news to the user and allows them to share it with their network.
LinkedIn seems to be doing its best to make sure this enhancement is as useful as possible to their users. There are 22 industries (with more to be added later) for users to follow, as well as 77 more specific sources such as The Wall Street Journal and HollywoodReporter.com. Users can see who is sharing which articles, what their contacts are saying about it, and can even narrow the view of article comments. Articles can be saved in a folder for later reading and email alerts can be chosen for selected industries. On top of all this (and the improvements planned for the future), LinkedIn Today is tightly integrated with Twitter and StumbleUpon, allowing for ease of sharing updates and content with contacts.
I think the key element in LinkedIn’s success is its focus on the end user’s needs. This new feature does just that by homing in on relevancy through a variety of tools; it brings the user timely and useful information. LinkedIn Today will, in my opinion, be a popular addition among LinkedIn’s many users.
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