I’m an English major. Therefore, wordsmithing holds a special charm above video-smithery, for me. However, Entrepreneur.com’s John D. Leavy asserts that people will spend twice the amount of time on a video blog than on a plain ole’ textual blog (“How to Start Video Blogging for Your Business“). Ah, the triumph of modern technology.
According to Leavy, video blogging has many special benefits. For example, visitors feel like they are making a personal connection with a video blogger, and the videographer doesn’t need to dedicate as much screen time to making the blog a success. As long as you build up sufficient expectation for your videos, you need only post them once a month!
Leavy offers a list of suggestions for making a successful business video blog.
1. Know your audience. Be able to correctly identify the market segment who you are attempting to entice. If you’re marketing to teenage girls, don’t hire the dweebiest man on your department as your lead videographer… unless he is lovably dweeby.
2. Don’t be dull and get your interest-level approved by worthy colleagues
3. Make it conversational.
4. Keep it snappy (i.e. short). Three to five minutes is ideal.
5. Don’t be pushy. In the world of videos, if you turn people off, they will turn you off.
For more information about how to create a professional-looking business video, take a gander at the article itself. Otherwise, happy video blogging!