“The more you learn, the more you earn.” ~ Warren Buffett

 

Today our modern landscape is changing faster than we can blink. Merely a decade ago Amazon.com was something to laugh at, now it is the single largest retailer in the U.S. Hiring practices used to be based on pedigree and risk minimization, now Zappos.com offers its new employees $3,000 after training to quit (a tactic to rule out employees who do not truly wish to be there). My point remains the world is changing faster than we leymen can reasonably keep up with.

Those who struggle most from this changing landscape are today’s CEOs: Tasked with leading a company into a future. Burdened with the mantle of financial security for their staff. Expected to perform a hundred hours worth of work in a mere sixty hour work week. It is difficult to say the least.

Astoundingly it is seen that the CEOs of some of the most successful companies share one common practice, they read. They don’t just read though, they consume information at an alarming rate. Refreshleadership.com summarized a plethora of surveys from these miracle workers discovering that the average book count for a single year among the upper echelon of business was a stunning one-hundred books per person. So how does someone so consumed by business and responsibility find the time to read so much? Frankly, I think the best of the best must have some sort of genetic abnormality which relieves them of the necessity of sleep.

What about the rest of the world? For them a new venture has appeared, Mentorbox.com. This site delivers three books per month with cheat sheets and quick memorization tools so that the CEO on the go can quickly gleam the useful ideas and move on in mere minutes a day. The price tag is slightly high for the average man, but not for the average CEO. Priced at $225 per month on a monthly subscription model this service is not aimed at the average employee. Still it has caught on in the right spheres and is already a cash positive venture due in part to the co-founder’s reputation as a knowledge guru.

Tai Lopez made a name for himself (and quite a few conspiracy theories) with his YouTube ad Here In My Garage, where he stood next to his Lamborghini and bragged instead about his books on the wall. It quickly went viral and earned him a name. He was later featured on a TedTalk where he claimed to read a book a day and branded himself in that manner. With this type of personal branding he took his following and launched Mentorbox.com which immediately sold out and went cash-positive.

  1. http://www.refreshleadership.com/index.php/2013/01/average-ceo-reads-45-books-month/

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