Micro-transactions have become a driving force by which many mobile gaming companies manage to turn a profit, but what happens when these controversial transactions are added to a long-standing MMORPG? An MMORPG is a Massively Multiplayer Online Roleplaying Game which means that player interaction is at the forefront of the game and often viewed by developers as the defining metric of their game. RuneScape is an MMORPG that has been around since 2001 that has slowly started to decline over the past 5 years. In order to attempt to change their business model, Jagex, the company that owns RuneScape introduced micro-transactions, which essentially allow players to buy ‘success’ in the game.

Fast forward 5 years later after micro-transactions have been introduced: RuneScape’s player-base is on the decline and Jagex has been scrambling to retain players. They even went as far as to re-introduce a 2007 version of the game with no micro-transactions to appease players. As time has passed it has become increasingly clear that adding micro-transactions was not a successful business idea, and Jagex is still paying the price.

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