The world’s biggest car manufacturer and software company plan to work together to create positive synergism. Collectively they are looking to invest a total of $1 billion dollars to develop an in car electronics system to allow Toyota’s battery-powered vehicles to run more efficiently.
Toyota is also looking to improve data, navigation, in car entertainment, multi media and most importantly energy usage. The companies are supposed to be finished by 2012 and have the system implemented in a series of electric and hybrid cars. This will improve the companies’ image with consumers due to their effort to push for more energy efficient cars. The collaborative news comes at a perfect time, considering the recent spike in oil prices. Now when people are thinking about purchasing a new vehicle, miles per gallon will be an even greater deciding issue. By Toyota using the best software company, it will distinguish themselves from all other competitors.
