The competition for small businesses is intense.  The are faced with competition in every area.  A lot of their competition is from big corporations that have large marketing budgets and better name recognition.  The odds are against them but one thing that does level the playing field slightly is the web.  Although large companies do still have the advantage the internet is big enough for small business to cut out a nice market for themselves.  Unfortunately small business often make key mistakes that force them out of the market.  Here are some common mistakes small business make:

  • ignore the importance of the internet
  • poor maintenance of a site
  • Not advertising the site
  • ignore local submissions sites
  • ignore monitoring and analyzing results

 

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