Netflix has quickly moved to the forefront of many major American homes over the last few years as consumers become more interested in content they can choose for themselves. A rising issue, however, has been a plateau in the growth of subscribers in the United States.

In order to remedy this Netflix is now focusing on international growth. Initially, international subscriptions made up only 30% of Netflix’s estimated value. These days Netflix has expanded into over 190 countries and grew its internation subscriber base by 5.12 million, considerably greater than the 3.75 million estimate. This is proof that by expanding internationally Netflix has accessed a previously untapped market and is poised for tremendous growth.

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