One of the recurring themes I have noticed with a lot of online stores is the implementation of outlets. This is especially prevalent with outdoor stores like REI, Evo, Backcountry, etc. The outlet section allows the company to move older and odd sized products out of their inventory, but it also allows customers to find high-quality equipment at a fraction of the price if they are willing to wait for the newer versions to come out. Many of these outlets give discounts up to 65% off and a minimum of 30% off. The main reason why I enjoy this feature is that it provides easier search-ability within the price range I am looking to spend. Plus it works as a marketing ploy by giving the sales perception. I would have to say that for any online retail store, the use and implementation of an outlet section helps clean up the website as well as helps you as the ownder sort through your inventory with greater convenience and move inventories faster as well. So, the question remains, why haven’t you made an outlet section yet?
Who We Are…
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!
- LoginLogin to Post content
- Class MaterialsView course info and access member-only materials
- Register to PostCreate an account to post (must be a student)
Advertising Advertising online air travel Blogging blogs branding business craigslist digg E-commerce Entrepreneurship Facebook Google hulu Internet internet entrepreneurship Internet Radio iPhone job market job search Kiva LinkedIn marketing microfinance microloans money Music myspace Networking Pandora reputation management RSS SEO social entrepreneurship social media social network Social Networking Squidoo stumbleupon Tips twitter Web 2.0 Web Tools wikipedia YouTube