Focus.com posted a fantastic summery of 12 key characteristics demonstrated by prominent entrepreneurs. Their 6th trait, simplicity, really struck me as something that more budding entrepreneurs need to hear.
The following excerpt has been replicated from the post 12 Characteristics of Successful Internet Entrepreneurs.
The Trait: Simplicity. The Entrepreneurs: Chad Hurley, Steve Chen and Jawed Karim. The Company: YouTube.
Engineers have an old saying that drives the field to this day: KISS, or “keep it simple, stupid.” YouTube founders Chad Hurley, Steve Chen and Jawed Karim understood this better than most when they created a site that existed to do nothing more than let the average Joe upload his own videos. Without any delusions of grandeur or pretense about changing the world (which it has arguably done anyway), YouTube rose to Internet stardom by simply creating a cool, useful service that people would enjoy using daily. The fact that YouTube links are shared over IM, text, and Facebook all day long is a testament to the value of simplicity in business, and explains why Google snapped up the video sharing site for over $1 billion in 2007.
It is important to not let ideas of grandeur get in the way of solving a problem. It is OK to change your vision for the future once you get there but too often Entrepreneurs don’t stick with one idea long enough to get to that point. There is an old adage that states the good is the enemy of the best. Don’t let that apply to you.
Additionally, the simpler your idea is, the easier it is to explain it to others. The easier it is to explain, the more likely friends are going to tell others. The more people who relate to your idea the easier it is to explain and the more opportunities you will have to pitch your idea.
Find the one need you want to address and stay focused. Don’t let the solution become something more than it needs to be. Also, don’t ever discredit an idea because it sounds simple. Some of the most innovative products –a personal computer for example- have come from very simple beginnings.
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