Pandora Radio provides a brand new way to discover new music with the Music Genome Project. Music professionals classify songs according to 400 musical attributes in an effort to link similar songs in a way never before done. They succeed, and the Pandora project works very well. From a monetary perspective, Pandora survives through advertisements. Initially, the station only had visual advertisements, but in 2009 the station implemented audio ads sporadically during the listening experience. While it may not be the “cool” thing to do, the radio cannot survive without the ads because of the licensing fees.
Pandora is an excellent example of an online business entity that does not use a conventional blog-form and advertising website setup. The creators saw a need for an innovative way to discover new music and capitalized on it: the result was Pandora.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
