“Pinning!” The new phrase that is catching the eyes of many social media buffs and has started a new frenzy on the internet. hundreds of thousands daily are slowly getting addicted to the new of pinning on the internet through a website call pinterest.com. What is pinterest.com you ask? Well it is best explained as this: a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Though it is more popular amongst women today, Pinterest has recently been making headlines because of their venture into having merchants set up products on their site and can link the products from pinterest.com to the merchants website where the customers can actually purchase these products. This is where the controversy and questions have been raised.
The Wall Street Journal wrote an article claiming that Pinterest had been setting up deals with the merchants that have been guaranteeing the consumers will know that the purchase was because of the link from Pinterest and that not only will the website get credit for the purchase but they will also receive royalties for the purchase from the merchants whom actually sold the product. CEO of Pinterest, Bill Silberman, quickly turned down and the claims and said that Pinterest’s plan for monetization has been finalized yet. So when will this exactly happen? I mean they have to find someway to start to making money and they should act fast because this website is blowing up and blowing up fast. They need to make the next step into keeping up with the people of their site or they will experience a major set back in the near future.
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