Before Web 2.0, it would cost a lot of money to drive traffic to a website. Pay-per-click programs and web banners/ads were the cutting edge and came with a significant investment. Web 2.0, however, introduced a variety of tools to do more with less. is an online community of user-generated referrals. Just as friends refer one another to trusted businesses/products, StumbleUpon users refer one another to useful, interesting websites. Users refer and rate these websites using two buttons, a “thumbs-up” and “thumbs-down.”

Rather than “word of mouth,” it’s a “click-of-a-mouse.”


For the growing web-business, using StumbleUpon is a free way to not only generate traffic to your site but also to receive relevant feedback. When users comment about your website on, utilize this information to improve your website. Lastly, make sure to thank them by commenting on their StumbleUpon page. Remember, five years ago you would have written a check to receive such feedback.

One Response to “Referrals Made Easy: StumbleUpon”

  1. I was using stumbleupon this weekend and found amazing articles that i would not have ever found without this product.

Leave a Reply

Your email address will not be published. Required fields are marked *