For each major social networking site, I like to go through the login process as if I am totally computer illiterate. I look for computer lingo that I would not understand, suspicious or unnecessary question, too long of info forms, etc. Basically, I register for sites as if I was my 55 year old father.
While Kiva and Twitter left a good bit to be desired in the explanation of the sites and the registration page, DIGG WAS ON IT!
A registration form that only took 70 seconds total, easy to read font, explanations of why each necessary piece of info was actually necessary = simple. The registration actually led me to TRUST Digg as opposed to the usual experience of being annoyed or frustrated.
Digg has separated itself somehow from either sites of its kind, and the unique user-friendly nature of the registration might be an integral piece of their success.

We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!

