In case you didn’t know, links are extremely important to SEO. Ok so now you know that… but what’s that even mean?
Google’s algorithm counts inbound links to your site. That is, it counts how many times someone on another site links to something on your site. Based on the reputation, ranking, content, and relevance of the site Google will actually increase your ranking for being linked to. Linking is a not-surprisingly powerful SEO tool. By simply getting a few reputable sites to link to you, your Google ranking will significantly increase – especially in low competition keyword segments.
Links from your site to others have little-to-know effect on your ranking, but can be helpful in the actual site content.
When optimizing, be sure to try to get lots of good links from other sites, simply adding a bunch of links to your page don’t mean much.