A rapidly-growing section of the Internet is videos. Google owns YouTube and also has its own video search, so obviously they’ve caught onto this trend. Because of this, it’s pretty easy to figure they use videos in the ranking algorithm – and they do.
But how can I optimize a video for search?? It’s easier than you think… For example, YouTube already provides a way to add a title, keywords, and a description to your video when you upload them, so simply take advantage of those in the same way you take advantage of headings and content on your pages. Simply by doing this, you will help your videos be found on both YouTube and Google.
But what should I put in my video description? Well, a simple summary of the content and maybe a quick site promo would be a good start. The next step would be a transcription of the video. If your video is a lesson or promo, it probably has tons of relevant keywords already in it. Simply harness that in your description.