Amazon keeps rolling out innovative products. This new one is a scanner that enables quick and easy shopping right in you home. How? You have your own personal scanner.
Really, though. This small gadget will allow you to shop by just scanning the bar code of a cereal box, or saying “football.” If this takes off, which I assume it will because of its convenience value proposition, Amazon will revolutionize the way of shopping… again. Physical scan –> to internet purchase –> to physical product in hand. Cutting out the search, making it even more simple.
I highly suggest you check out their two-minute video… a great marketing strategy by having a small child narrate.