Social Media Top 3

The top 3 companies that use Social Media most effectively, as posted by Amy Porterfield (a social media strategy consultant), are;

1): Martell Home Builders: they are a construction company based in Canada where there goal is to create a direct path from the builders to the consumers. So there website is very user friendly and most of their leads come from other buyers who have previously used the company.

2): Zappos: This is a very popular user friendly internet based shoe company. They use strategies such as fan of the week and allow comments on their website from buyers and their reactions. They are very successful and have a solid company structure.

3): Giantnerd: This is a company that sells outdoor equipment for activities such as hiking and biking. They are dedicated to selling their product but also becoming friends with their customers as well. They have set up their site in a way that encourages a social network where customers can talk to each other. Another aspect of their site is called WikiNerdia. This is where anybody can post questions about different products and then the other consumers that use the site answer it for you. This works well for Giantnerd because their customers do their selling for them. Along with this you can also look up older topics and posts about different products sold.

These companies can be used as examples as how to effectively use social media into your business. If you can’t think of strategies yourself you might as well look for them in companies where it works.