Squidoo grew 91% in 2008, has almost 900,000 hand built lenses and is one of the 300 most popular sites in the U.S so why is it so successful?
1. They treat everyone as an expert- If people think they have something valuable to share Squidoo gives them an opportunity to share it. They give validity to people not always considered experts giving reference to “some of the smartest stay-at-home moms”, people like to feel that the knowledge they share is valuable.
2. They provide a service to people- Squidoo provides information on a wide range of topics that people may be interested in. It also gives people the opportunity to advertise in a way that isn’t emphasizing selling directly-customers won’t buy anything from you unless they are genuinely interested in your product and trust you enough to pull out their credit card! Plus…google loves it and so will your company!
3. They give people the opportunity to make money- although Squidoo say most people aren’t in it for the money it is still a nice by-product and an incentive to share information.
4. Finally….It’s Free!- You have nothing to lose and everything to gain when sharing information on Squidoo.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
