At 14 years old, Ashley Qualls created a site to show-off her design work. “I was the dorky girl who was into HTML,” she said in an interview with Fast Company magaine. It attracted zero interest beyond her circle of friends until she figured out how to customize MySpace pages. So many classmates asked her to design theirs that she began posting layouts on her site daily, several at first, then dozens. The site now recieves 531.1K visitors a month and is making almost $200 a day in adds revenue.
Although Ashley was flattered to be offered $1.5 million and a car of her choice–as long as the price tag wasn’t more than $100,000–she responded, in effect, Whatever. :) “I don’t even have my license yet,” I’m doing what everyone says they want to do, “live like there’s no tomorrow.” –Ashley in her blog, “The Daily Life of a Simple Kind of Gal,” July 1, 2006; 2:43 a.m
“Because Creative Doesn’t Take the Day Off”, Whateverlife.com provides MySpace page designs and attracts a few hundred thousand girls a day. Ashley started the website with $8 and now at age 19, her site grosses more than $1 million a year. The amazing part is…the website is just downright ugly. Flashing animation, glittering colors, and a navagation system that will make your head spin. But hey, Forbes Magazine, Fast Money, and the advertisers beating down Ashley’s virtual door don’t seem to mind. Advertisers are practically drooling over the possibility of reaching a target market demographic of preteen girls who shop at Hollister and read Cosmo magazine.
Whateverlife.com baffles the norms. A young girl from a working class family graces the pages of the top Entrepreneurial publications in the US with an idea to reach an unmet demand. A headache of a website with 7 million visitors a year. Who would have thought? I wish I would have…Read More