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Why Blog for Your Business?

Blogging used to be an online journal, a diary per se, for people to write about their thoughts and lives, but in recent history blogging has become an incredible business tool.

Almost every business out there has some kind of web presence now, even if they don’t all have their own personal websites, and in a world where it has become easy to find what you want when you want it through the internet, businesses have to make their websites stand out.  Blogs do that for entrepreneurs, particularly internet entrepreneurs who can’t rely on brick and mortar stores to draw potential customers in with window displays and sale signs.  Blogs keep potential customers coming to your website even when they don’t plan on making any purchases, and also make your customers feel as though they know you and can trust you.

One characteristic common to most entrepreneurs is that you know how to sell yourself, whether it be to potential investors, customers, or suppliers.  It can be difficult to sell yourself to potential customers, specifically in the realm of internet entrepreneurship because you aren’t meeting face to face with customers and the only impression that they get of you is from your website.  Your blog lets potential customers feel like they know you and shows that you are knowledgeable in your realm of business.  Blogs keep foot traffic moving through internet business’s websites and builds strong customer relationships.

For more reasons why blogs are worth your time and incredibly important to a business, as well as for information on Podcasts and business, check out this article from Entrepreneur Magazine.

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Ping-O-Matic: Instantly indexed

One of the hardest things about creating a successfully blog is getting people to find you.  A lot of blogs have good content for the specific niche, but there audience can’t seem to find the blog.  Getting ranked on Google can be daunting especially for a new website.  One solution can be trying to get indexed into different blog directories.  This will help with link building and  it helps people find your site as well. I was looking around the internet for directories that I could submit my website www.fordjordan.com which is about Web design and SEO, and I found an awesome website that will automatically submit your blogs to 21 different directories.  This site is called Ping-O-Matic.  It is extremely easy to use and very effective.  One of the biggest constraint on the internet is time.  This website saves you a bunch of time and is so simple and easy to use.  This is a perfect example of a company giving away powerful tools for free for the sake of helping the internet community.

Written by Ford Jordan
FordJordan.com | SEO, Web Design, Sports, and Business

 

Here is an example of what it looks like:

indexing made easy

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Fantasy Sports = $$$

I never had much interest in fantasy football, let alone any other fantasy sport.  This all changed after one of my buddies from home hit my interest in fall of 2008.  I was immediately hooked and determined to learn as much as I possibly could about the subject.  I asked my friend if he knew of any good websites about fantasy sports.  Enter WalterFootball.com

Walter Football is the ultimate source for any and all fantasy sports rankings, mock drafts, tournament picks, etc…  There is a virtual smorgisbord of information on current fantasy sports to be found at this site, which when combined with his wry humor and good advice creates a winning recipe for catching the interest of any fantasy sports enthusiast.

Walter, the author and webmaster of the site, is a Penn State alum who lives in Philly and does little more than watch sports and write about them.  His website WalterFootball.com is also one of the most well-known and respected fantasy sites on the Web.

This is a perfect example of an internet entrepreneur who took something he loved, turned it into a website, worked his butt off, and now makes a comfortable living off of nothing more than a little sports-writing and mock fantasy drafts.

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What's all the BUZZ about?

A brand new social networking site was launched several days ago by Google, called Buzz. Google Buzz is a new way to share updates, photos, videos, and start conversations about the things you find interesting. If you own a Gmail account, you’re already set up to follow the people you email and chat with the most. This new tool comes with many features that implicate dramatic change within the social networking/media arena. Over the past couple weeks, data shows that “over 160,000 Google Buzz posts and comments per hour.” But why is this social networking site so popular? How is Google Buzz different than Twitter or Facebook?

Here are some of its new features that distinguish Buzz from Twitter and Facebook:

Email

  • Integrated with one of the most widely-used email services on the planet.
  • One less browser window and one less login.
  • Email, chat, and social media functions are in one place.

Smart Auto-following

  • Auto-detects the contacts that you communicate with most and immediately follows them.

Instant Fullscreen Media Viewing

  • Shows pictures and video immediately viewable from the Buzz feed in fullscreen mode.

Choosing Media Associated with Links

  • Pulls pictures and video from the pages posted and lets you choose what media to post with the link.

Location-Based Posting and Results

  • Translates the latitude and longitude of your exact location into a place name and can identify if you are at home or at work.

Instantaneous Privacy Settings for Posts

  • Provides a simple dropdown box in the posting window that lets you easily change privacy settings for each post.

Recommendations

  • Identify posts from friends of a friend that may be interesting to you based on past behavior.  They are easily ignorable as well.

Relevancy Rankings for the Google Buzz Feed

  • Identifies the relevancy of each post based on what the post contains, who and how many people have commented on it and the location of the sender. If it is interesting, according to your taste (through likes and dislikes), it goes to top of news feed.

Article Reviewed:

http://mashable.com/2010/02/14/google-buzz-column/

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Changing the Face of Facebook

Another new layout? Seriously? After what feels like several thousand design changes, Facebook has yet again changed the layout of their website. This endeavor was set in motion to create a more “simplified design and provide easy access to your entire Facebook experience.”

Here is a list of some of its new and reorganized features

The Top Menu

  1. Icons for requests, messages, and notifications light up at the top left corner of the website so you don’t miss anything new.
  2. The Account Menu contains links to important settings pages. It’s also where you can go to find help or log out.
  3. The Basics — Search, Home and Profile — are accessible on the top right of every page.

The New Left Bar Menu

  1. Core Features such as News Feed, Messages and your Friends – are now nicely organized at the top of the left bar menu, making it easier to keep up with what’s new.
  2. Applications you’ve bookmarked have moved up the page for easy access. The new Applications and Games dashboards allow you to play to your heart’s desire.
  3. Friends Online provides quick links to chat with your friends, or quickly go online yourself to show others your ready to talk. Facebook chat options are on the bottom bar.

Source: www.facebook.com

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