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Big Demands for Brands

Well into the age of the internet, the demands that people place on brands are now more apparent than ever. People have instant access to information all over the world, all the time, and now in their pocket. For the entrepreneur, this creates a huge obstacle, but also creates an opportunity. On one hand, web presence is something that must be constantly attended to. Companies have to stay up-to-date and connect with their customers and be consistent through multiple mediums over the web. If a company fails to do this, the results could be incredibly destructive, especially for young companies. Here are a few stats to back this up:

–          46% of people say that a website’s design is the number one criterion discerning the credibility of a company

–          More than 90% of buying decisions are influenced by visual factors

–          B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

These stats are just a few from an info graphic posted on The constant access to your brand may seem like a lot of pressure, and it is. But, it creates an opportunity to show customers more about your company and why they should choose you over the sea of competitors. In fact, the emotional gratification that customers feel when choosing certain brands is among the top reasons for brand loyalty. Social media paired with a friendly and helpful customer experience can help a brand to connect with the customers quickly and easily.

To boil it down, I think you have to simply ask yourself, “How does this brand’s internet presence improve my life?” Does it provide an aesthetic, easy-to-understand layout? Is there content that I find relevant and interesting? Is there some way where I can give my feedback and feel like I’ve been heard? These are critical questions that any internet entrepreneur should be asking themselves, because the brands that will be gaining loyalty and advocacy are the ones that are serving their customer’s constant needs and beyond.

Don’t believe me? Check out some of the info graphic for yourself here.

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Be in the Now: Super Sleek Web Design

As an entrepreneur, you know that your website’s design communicates your company’s brand image  to the masses. The million dollar question: How do you design your site to grab your customers’ attention and pull them from your competitors?

One answer that is quickly rising to the top is image-based, super sleek web design. This visually arresting style evades the traditional by combining minimalist typefaces,  high resolution, rich contrast, single image backgrounds, and scrolling or roll-over navigation.

The nature of such aesthetically concerned websites makes this style  most beneficial to businesses that are trying to differentiate their services from competitors’ through brand image. Some examples are real estate brokers or law firms.

But don’t fear, such super sleek design is pliable. Other successful proponents include hard goods companies, personal websites, museums, architecture firms, and e-commerce websites.

The bottom line: If you want your website to stand out, learn from the best and use bold, sleek design.

Check out these examples of beautiful sites and see for yourself.


The Diehl Group – Architecture Firm

Sleek Website Design








De Certeau & Associates – Legal Firm

Sleek Website Design








CG Rendering – Design Firm

Sleek Website Design








Shelley Sandzer – Real Estate Agency

Sleek real estate website design








Inzeit – Mobile Retail Firm              Warning: this site’s navigation is AWESOME

Sleek mobile design website








Grey Goose – Liquor Company

Sleek liquor company website design








Salt Surf – Surf Lifestyle Brand

Sleek surf company website design








Grayden and Jenny – Wedding Website

Sleek wedding website deisgn








Anna Safroncik – Personal Website

Sleek personal website design








Rijksmuseum – Museum

Sleek museum website design








Tommaso Nervegna – Personal Blog

Sleek personal blog website design








Vanmoof – Bicycle Manufacturer

Sleek ecommerce website design

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3 Keys to Networking and Branding

1. Just start – Whether it’s StumbleUpon account, introducing yourself to a colleague for lunch, or creating a blog you’ve got to start somewhere. Why wait till tomorrow, when you can begin today? Networks and brands take time to build. Remember, a great reputation is the most difficult thing to build and maintain, and always the first thing to be lost. One way to sacrifice your reputation is by sacrificing your message.

2. Stick with a consistent message – The presidential race this year has been a perfect example of utilizing a consistent message. Mitt Romney tailored his approach on a state by state basis, promising each state what they wanted to hear. McCain, took his blunt approach to each state, telling Michigan that the Automotive Industry was on the way out, and sticking by the war – looks who’s consistent message has risen to the top of the ballot. Obama’s optimistic message of change has resonated everywhere he’s set foot, and he’s established himself as the premier political “brand”. Obamanation is gripping, and his audiences can depend on hearing his message of change. More articulately, change we can believe in. Whether or not you like his political stances, his campaign has a feverish excitement that turns heads, the same way an excellent marketing campaign would. Sticking with a consistent message and pounding it home is favorable with viewers and readers everywhere. Find a subject you’re passionate about and start writing today. Don’t change your approach to please one person. There’s always somebody who will disagree.

3. Get your name out there – Link and link and link. Promote yourself without shame, and do what you can to strengthen your reader base. Take time to comment on other people’s accounts, maintain your consistent message and continue to get yourself out there. Introducing yourself both in real life and online can be an intimidating experience. By the time you click submit or shake that hand you won’t regret it.

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