The business relationship! 50, 20, or even 10 years ago it would seem ludicrous to do business without establishing a solid foundation of this somewhat touchy and indefinable understanding between two parties that both of them are there to suck every ounce of possible profit from the other. In the normal world, relationships are built upon caring, giving, and understanding. Why have we tried to force these same principles into a forum where they are not necessarily needed? You don’t need to be funny, kind or enjoyable; I don’t even have to like you. As long as you demonstrate to me that you provide me with some kind of value that I cannot find elsewhere, the relationship will be just fine.
And with this feeling comes the true value of these social business networking sites like LinkedIn, Ryze, and Tribe. They strip away all the unnecessary chit chat and tiptoeing that goes along with the normal ice breakers that arise during your first blind meeting with someone. Soon I will be able to walk into a meeting, already knowing all the necessary background information about this person. Through discussion with other networkers, I will already know if he is honest, shady, caring, giving, thieving, or backstabbing. And with that, is lunch even needed.
With the rise of Skype and other video messengers, the personal meetings that used to take up time and effort are now being streamlined into a forum where I don’t even need to leave my house. Just last night I had a 3 way skype meeting where I was in my dorm room, one person was in Cranberry, and the third party was in China. Yes China. Without these geographical limitations, the efficiency, simplicity, and quantity of my business meetings are endless. The networking sites of the future will be the ones that can best link all these together.
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We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!


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