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Digg: Keeping Up with Current Events

For years internet surfers were forced to use mediums such as forums and blogs to share interesting web content.  That was before Digg.

Digg is a community of internet users devoted to finding fun, instructive, goofy, and all manners of sites and videos in order to filter quality web content from the swill.

A Digg user begins by posting a link and making a title.  It is then sent to the top of Digg’s list of “Upcoming” tab.  If anyone thinks the link is interesting they can “Digg” the link.  Based on the link’s popularity it will either get put on the front page of Digg in the “Popular” tab and on the front page of its respective category or it will eventually get thrown out.

I decided to see what the most popular Digg articles are in the past “365 Days” and as a result found an article that really stuck out to me.

This is the second most Digged article in the past year titled “The Story of Prisoner F95488.” It is a story about blatant racism going unanswered. It’s a story about what happens when nobody’s willing to stand up for what’s right.  The story of Eric Frimpong leaves a taste of absolute disgust in my mouth in regards to the American judicial system.

But since this is America and we’re all (at least for now) entitled to our own opinion go ahead and read for yourself…

Caption: “One’s a rising soccer star.  The other’s a self-described jealous boyfriend.  One had no physical evidence linking him to a rape.  The other had matched DNA and teeth marks.  One’s black.  The other’s white.  One was convicted.  The other was never a suspect.”

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Digg: Aren't Facebook, Twitter, and Youtube Enough?

I am going to be honest, I have never been to Digg.com before. Yet, realizing that I was required to write about it, I decided it might be time. For what seemed like minutes, I browsed, read, and watched their content brought in from thousands of different websites. But, it wasn’t minutes, it was two hours. After looking at the clock, I sat back in my chair and thought to myself, “this could be bad.”

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DIGGing the hole deeper

Although the website digg.com has millions of users, I can’t help but question its usefulness. The popular website is entirely user-driven, presenting multimedia content provided by its users. If a certain video, song, or blog post is popular enough, users can “digg” it which will move it to the forefront of the website.

digg-logo1

see for yourself

The only complaints I have with this website when compared to others is the lack of direction. It seems that most user posts aren’t tagged which result in a degree of confusion for first time users. Also, without an editing staff to direct the flow of information, Digg ends up being this consolidated mass of mindless information that can neither be sifted nor sorted.

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Do you Dig Digg?

diggIt’s  the 21st Century and you’d be caught off guard if you heard someone say, “Dude – that’s sweet!  I totally dig that!”, but many internet users have been “digging” interesting things on the internet since 2004.  Digg is essentially a site where users can vote up (digg) or vote down (burry) stories they find on the internet.  Submitted stories can range from humorous posters to serious economic comentaries to freaky health issues.   

Digg’s approach is unlike a typical link database in the since that it is uses the democratic system.  The more popular a site is, the more diggs it will get and the higher it will rank in the database until the most popular sites appear on Digg’s homepage

So why does Digg attract nearly 236 million visitors every year? 

  • Relevant, up-to-date information
  • Similar to Stumble Upon, but bad sites are weeded out by others
  • Useful for finding new websites and blogs
  • Constantly changing content

Though a very succinct list, it addreses most of the issues why users come back to Digg day after day.  Why do you dig Digg?

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Instantaneous Demand

We live in a world where consumer demand is changing constantly.  Companies are always looking for ways to predict where future demand will be, but it is difficult to guess what is going to be in highest demand in the future.  Mixx, Digg, and Delicious may not be able to predict the future, but they are assessing current demand in a very powerful way.

Stock traders gesture while negotiating in the iBovespa future index pit at the Mercantile & Futures Exchange, in Sao Paulo, Brazil. Global stock markets posted solid gains Wednesday, with investors buoyed by prospects for global interest rate cuts to help the world economy resist a slide into recession.

Mixx, Digg, and Delicious all use popularity in some way to suggest to users content that they might be interested in.   When a user checks out the content they can agree or disagree, which will affect others view of the content. 

These sites have harnessed technology to essentially get up-to-the-second reports on the popularity/demand for a product.  They are able to quantify market signals and determine the demand for these sites at this very moment.

If a business can’t predict the future demand, perhaps the next best thing is up-to-date measurements of demand.  Companies should study Digg, Mixx, and Delicious to see just how they measure demand and break it into different market segments, and then apply it to their companies in order to be able to better assess market demand.

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