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Facebook’s Buying

I have been seeing so many stories online about Facebook’s purchase of Instagram.  I thought a while ago that facebook would die.  It may happen someday, but not as quickly as I assumed.  Facebook’s buying and continuous innovations keep people coming back.  I can’t help but ask, is Facebook a new Google?  They both seem to go after every possible market.  Facebook has one leg up on Google though: The establishment as the premier social network.  This means that they can know their users better than Google, leading to better services.  Will Facebook try to reinvent our need and use of Google?

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Facebook IPO: Going Public

Last week, Facebook and current CEO and creator Mark Zuckerberg made it official along with the SEC to have Facebook stocks be sold to the public. Though this maybe the most anticipated IPO (initial public offering)  in the history of the stock market, there is a lot of speculation of how this will affect Facebook. The stocks will most likely not be available to the public until May, but the $5 billion has been raised to allow Facebook to put their stocks up for purchasing.

Facebook already has huge popularity and has been one of the most successful businesses of the 21st century, so why the change? Mark Zuckerberg answers that question with this:

“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future,” said Mark Zuckerberg, Facebook’s CEO, in a letter that accompanied the filing. “The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.”

Facebook already has 800 million users across the world (that is about 1/7 of the world’s population) and Zuckerberg wants to expand even more! The big issue with Facebook going public will be that advertising is going to be the main money maker for Facebook now. That means Facebook is going to have a more YouTube-ish look to it. This may not seem like a problem to us here in the US, but that is because most users of Facebook in America have personal computers, laptops or tablets; but, across the world the majority of users have mobile devices and advertising on mobile devices is much harder to accomplish and still have that social media effectiveness of Facebook that they have always had.

With that said, I personally see this as a very mature move for Facebook to go public. It is the right move for them, but it might have happened a little too late with the current stock market. Time will only tell how effective this move will be for the current leader of the Social Media Market.

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Facebook’s Invincibility: Why Google+ Will Never Take Over Social Networking

Do you have your own social media network page? Of course you do. It has been the craze of the millennium and billions sign on to use these websites everyday. Facebook.com has been the most popular social media over the past few years; however, on June 28th, 2011 Google Inc. launched their version of social media called Google+. Immediately a buzz surrounded the social media globe as many suspected that with the entrance of corporate powerhouse (Google) into social networking that it would soon over take Facebook as the leader in Social Media. Now over six months in to their campaign, Google+ still sits behind in the rankings compared to #1 Facebook and I believe (along with others) that is exactly where Google+ will remain for a long time.

Google is entering into the social media game a little too late. This is not like when Facebook overtook MySpace as number 1. Why? Well when Facebook entered into the battle over number 1 with MySpace, Zuckerberg took information management to the next level which MySpace simply did not have the vision to do. The change Facebook made compared to MySpace was huge, but the proposed ideas Google+ are making are simply not “BIG” enough to smite Facebook. Google+ will never gain enough respect to surpass Facebook because Google Inc. will always be seen as the search engine corporation. In marketing terms (as taught by the great Dr. Powell) “It is better to be first than to be better.” This means that since Facebook was the first at enhancing and mastering information sharing they will always be the go-to network even if someone can better their ideas (much like people believe Google+ has done).

Still don’t believe me? Here’s a quote form the Kanzuru Blog called “Why Google+ Will Never Surpass Facebook – Sorry Google Shareholders, it is not the next Facebook Killer” or as seen on technorati.com  under the title “Why Google+ is not the Facebook it Thinks it is.” The article says, “People will always see Google as just that: Google. Google is merely about information and passing information from one person to the next, from one point to another. This is all about marketing 101 – branding.” The article continues by going on to say, “Google is an information or “search for information” brand, not a social networking brand. Google+ does not have all of the quirks that made Google, “Google” when it came into the business of transferring information. Google was in and of the same – it was it’s brand but it was also it’s action, and it’s essence.” Though Google is a huge corporation and undoubtedly has created some of best innovations of the 21st century, it will never become the number 1 social media network it wants to become. Mainly, because Facebook is just better.

Here’s the link to the Kanzuru Blog that I used my quotes from:

http://onekanzuru.wordpress.com/2011/07/18/why-google-will-never-surpass-facebook-sorry-google-shareholders-it-is-not-the-next-facebook-killer/

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Kiva: Creating an Industry of Philanthropists

I have been an long time support of Kiva.  It is a great company that makes it so easy to help other people. It empowers people by allowing them to give money to back up micro loans that would otherwise be to risky to do without Kiva guaranteeing them. Kiva has exploded since it creation.  Kiva has allowed hundred of other get ministries to form because of Kiva.  Kiva is the Ebay of ministry.  Kiva has a whole page of plugins people have created on Firefox for Kiva.  It has allowed ministries such as World Vision to find people who could really use loans and use the Kiva platform to fund their client.  Alalay sa Kaunlaran, Inc. is a company that was founded in 1986.  It was started by a group of Christian businessmen who wanted to help with Philipians issues with poverty and unemployment.   Kiva has given this group of businessmen the tools and resources they need to effectively minister to their community.  Alalay sa Kaunlaran has been on Kiva since 2008 and they have loaned over 2,000,000 dollars on Kiva.  Kiva has revolutionized the way people raise money for 3rd world businessman.  Kiva is a perfect example of how powerful the internet is.  Kiva was an origination that wanted to get involved in micro financing, but because of the power of the internet.  Kiva has allowed normal people to kelp a taxi drive in the Congo receive a loan to fix his car.  Or another example would a boy from Ohio can help father with 6 kids build his house.  Kiva and the internet has opened up huge opportunities to help people who really need loan.

 

By Ford Jordan
FordJordan.com | SEO, Webdesign, Sports, and Business

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“Survey Says,” Facebook is crazy addictive

With 4,547,677 monthly active users family feud is one of the most popular games on Facebook.

Facebook is not only addictive in keeping up on old friends and finding out about new ones, you can also spend hours and hours of time playing addictive family fun games.

Family Feud is a game based on the TV game show, ‘Family Feud’. You play 4 rounds, each round guessing the top answers on the board. To continue you have to beat the average score, if you do you get to play fast money. After you complete fast money you send your half of the score to somebody else to have them compete and try to reach 200 points.

For completing all of the different parts of the game you receive points and  then you are ranked against all of your other friends that play the game.

Family feud is addicting and also made in such a way that you get points for getting your friends addicted also. The whole time you play you are on Facebook and seeing the ads pop up that Facebook puts up. Any of the games are draws for Facebook to advertise their sponsors.

Family feud is addicting and a great advertiser.

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