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Challenges of Starting a new website Part 1

I just recently built a site for this class called My Weekend Trip Planner.  It is a great website and I think you should check it out on a side note. Upon completing the site I realized that there are definitely a lot of challenges that need to be overcome in order for your website to be successful. Take my website My Weekend Trip Planner, it is a website tells people about great weekend trips that are located right next to them.  These trips are meant to be affordable and for people that can’t use vacation days. I think this is viral idea and it has a lot of potential.

The Problems

The Problem is having people find your website.  The internet is a big place and there are literally millions of website out there.  How is Google going to find you how are you going to be found.  SEO is essential, but when a website is created it has a lot of disadvantage that really hurt it SEO.  First, Google like sites that have existed for awhile.  This makes sense because Google wants to make sure that the website is some fake that was just created to rick people.  Another huge problem s since you were just created you obviously don’t have any links.  Links are the currency of the web.  It is essential to have a lot of links to your website this will really boost Google’s image of your site, but that takes time, but if no one knows you exist how are they going to link to you.  Finally a news site doesn’t have a lot of content because it was just created.  These are all issues that really devastate a website.  In my next blog I will talk about possible solutions to help get your site discovered.

 

PS You should visit My Weekend Trip Planner and submit a vacation.

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Mistakes Small businesses make on the Internet

The competition for small businesses is intense.  The are faced with competition in every area.  A lot of their competition is from big corporations that have large marketing budgets and better name recognition.  The odds are against them but one thing that does level the playing field slightly is the web.  Although large companies do still have the advantage the internet is big enough for small business to cut out a nice market for themselves.  Unfortunately small business often make key mistakes that force them out of the market.  Here are some common mistakes small business make:

  • ignore the importance of the internet
  • poor maintenance of a site
  • Not advertising the site
  • ignore local submissions sites
  • ignore monitoring and analyzing results

 

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3 really important things for SEO in 2011

In the video produced by Google about important key for SEO in 2011, Matt Cutts says that three things that he thinks are really important to SEO is site speed, good internal CMS practices, and making sure that social media is an integral part of your site.  This last thing is interesting because a Google official is acknowledging that social media is the importances of Social Media.
For more information on current event and trends in SEO and the internet community visit FordJordan.com.

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Data Rich, Information Poor

The internet let a single person have more information at their figure tips than is stored in a library.  If a fifth grade was doing a report on lion and typed “lions” into Google he would get 104,000,000 results.  The problem with the internet is that there is so much information that it is impossible to find what someone actually wants.  Google has become a 200 billion dollar company by trying to develop a search engine that helps people find what they are looking for.  Even with Google however there is just so much data that it is nearly impossible to sift through the data.  Data is just noise to the use it needs to be turned into meaningful information so they can use it.

Wherever there is a problem there is the potential for an entrepreneur to come in and find a solution.  People are calling out for ways to find the useful information and block all the spam or useless data.  Websites like the Drudge Report or other information blogs allow people to just go to one website instead of looking for all the information themselves.  As entrepreneurs there is a great potential to become an expert in a specific area and develop ways to simplify and condense the information for users.  Blogs are a great way to write about your expertise in an area and if enough people are interested then you can leverage it to make money.  People need people to look through all the data that the internet provides and turn it into meaningful information.

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Taking Radio to the Next Level

Radio as we used to know it is a thing of the past…  Car radios have become an enabler for your FM transmitter so you can listen to your iPod while you drive.  With the notable exception of XM, the days of old school over the airwaves radio service is over, while Pandora is paving the road to the future.

Pandora is an internet radio service that allows you to choose a genre or song that you enjoy, and then based on your music choice plays different albums and artists as if you were listening to a radio except you miss out on the disk jockey and talk show hosts.

Pandora makes its profits from commercials that play on a cycle of x # of minutes and then have a premium service you can purchase with various perks to set it apart from the free service.

Another unique aspect to Pandora is that they have reached out to mobile phones such as the iPhone and the Droid by creating Pandora apps that allow users to listen to their favorite stations via their phone.

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