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How did LinkedIn start?

reid-hoffmanBusiness professionals are starting to turn to LinkedIn for networking and other business needs.  But how did LinkedIn start, and what were some of the goals of founder Reid Hoffman?

According to an interview conducted by Nathan C. Kaiser, Hoffman had previously started a company called SocialNet, which was a dating, professional networking, activity, and roommate search website.  Over time, Hoffman realized why the professional aspect of SocialNet did not succeed and he decided to start a new company.

The original idea behind LinkedIn was to link people who had jobs and money with the people that lacked jobs and money.  Having both types of people join the site was key to the success of LinkedIn. says that it was founded in Reid Hoffman’s living room in fall 2002, along with co-founders Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke.  Hoffman metaphorically describes the differences between social networks by saying that LinkedIn is the social media’s office, while Facebook is a barbeque, and MySpace is a bar.

To get a better picture of Reid Hoffman, watch the video below.

To sum up Hoffman’s personality, he seems like a CEO that understands how businesses work.  He is completely down to Earth and has a witty, sarcastic humor.  He knows his product and has clearly defined long and short-term goals.   His idea of connecting the two types of business people has worked very well through the creation of LinkedIn.

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Managing Your Brand Image Using LinkedIn

In his book, Effective Networking, Michael Hughes says the first five seconds of meeting someone new is the time when each party forms the most important perception about the other. The first impression is crucial to successful negotiating, interviewing, and networking.

online_business_networkingWhat would you do differently to make your first impression a good one?

You can make a good impression prior to arriving; forming your brand image begins before sitting in the interview chair and even prior to the all-important handshake. Give important appointments a chance to view your personal page at LinkedIn or read your blog. The first five seconds is still critical, but social media tools can relieve some of the pressure.

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Sign in to LinkedIn



LinkedIn hit the nail on the head for a social media site that really is useful.  As a new user to linked in, i dont know alot of what it does but it is definately a site that i will be familiarizing myself with and using.


LinkedIn is a professional social media site that is geared towards creating job opportunities.  People create an account and say what their best at and what they want a job in, and then they select what types of jobs thier looking for.

As opposed to other social media sites, LinkedIn has a much more defined purpose.  You wont get alot of the negative stuff that goes with sites like facebook or myspace.  people want LinkedIn because it allows them to look for jobs, employees, or other colleauges.  As opposed to facebook and myspace, LinkedIn has a clear, defined purpose that brings a real need to its users.

Internet communities is becoming more and more popular, and as companies are beginning to look online for potential employees as well as customers, linkedin is a useful source to make yourself known and give a good first impression.

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LinkedIn: How the Interviewee is Now the Interviewer

Dwight and Jim The OfficeJim Halpert: I’m just saying that you can’t be sure you’re not the culprit.
Dwight Schrute:That’s ridiculous; I would know if I was the culprit.
Jim Halpert: Marijuana is a memory loss drug, so maybe you just don’t remember.
Dwight Schrute: I would remember.
Jim Halpert: [pretending to be serious] Now, how could you if it just erased your memory?
Dwight Schrute: That’s not how it works!
Jim Halpert: Now, how do you know how it works?
Dwight Schrute: Knock it off! Okay, I’m interviewing you.
Jim Halpert: No! That’s not what you said, you said that *I* would be conducting the interview when I walked in here! Now, exactly how much pot did you smoke?

While this isn’t a typical office conversation, we’d expect nothing less from Jim Halpert’s and Dwight Schrute’s from NBC’s, “The Office“.  How could we forget the scene where Jim held up the picture of marijuana and began interviewing Dwight instead of being the one interviewed.  Brilliant.

We laugh at the scene (not just because Jim’s so hilarious) but because it’s not an everyday occurance we see in the workplace.  Typically, the interviewee  doesn’t become the interviewer.

But the Internet has made business anything BUT typical.  Job networking sites such as LinkedIn, have turned the tables by allowing prospective employees to, in a way, interview a company before getting hired.  Employees can scope out their potential boss’s profile, check out the company’s website, and find a ton of information they otherwise wouldn’t have access to before social networking sites.

Before considering a job, put yourself in your boss’s position and do a little research of your own.  Save yourself some time and find out if you’d be a good match for the company based on their company or LinkedIn profiles before you apply for a job.  Just remember that regardless of where you work, drug tests are pretty standard procedures when drugs are found on copmany property; you may have to provide a urine sample

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What can Linkedin do for me?

Most people who have heard of LinkedIn are aware that it is a social networking site. The thing most people aren’t aware of is what LinkedIn is capable of doing for them that their facebook profile cannot. LinkedIn, however, is more than a facebook. Here’s what LinkedIn can uniquely offer…

And here’s the best part, LinkedIn is gaining huge momentum.With the tough economy at hand, leading employeers are no longer looking for large quantities of workers, but rather are looking at the quality of who they are hiring. How are employers doing this? Through Linkedin.


With LinkedIn quickly taking off, you don’t want to get left in the dust.

Here are 3 ways to optimize you LinkedIn account and get hired!!!

  1. Develop your presence
  2. Actively Search
  3. Answer Questions

Developing Your Presence

This means to have a complete and decked out as possible profile. Get legitimate recommendations from you connections. Don’t hide any profile information. The more a potential employer or client knows about you, the more likely they are to contact you.

Actively Search

This means directly search and solicit your LinkedIn target market. Whether you are searching for a job or trying to solicit business, offer valuable and marketable pieces of information about yourself and your service through directly contacting. The idea is to build your linked in connections.

Answer Questions

By answering questions you are legitimizing yourself as your own expert. Chances are if you can answer other Linkedin questions, then they could probably use your service as an employee or contractor as well. Answering questions is a platform to show off your expertise and professionalism.

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