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Challenges of Starting a new website Part 2 (solution)

In my previous Post Challenges of Starting a new website Part 1.  I talked about my new website My Weekend Trip Planner and how difficult it is to get your website discovered.  It is very difficult to get that initial traffic to the sight especially because SEO is really hurt by the fact that the site is so new. It is important to build the traffic to your site at least initially through other sources then just search engine.  These ways can be things like word or mouth or paid advertisements.  One of the ways I have found that works the best is social media.  Social media is extremely important especially for discovering a website.  You need to use social media to create a buzz for example on My Weekend Trip Planner when I launched the site I changed my status on Facebook to announce the launch of my new site.  I also tweeted it.  I received 30 visits from that in 4 hours.  This is perfect example of you can use social media to tell people about your site hopefully they will then tell their friends and the result can be viral.  This will then increase the likely hood people liking to you and before you know have a powerful website.

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Challenges of Starting a new website Part 1

I just recently built a site for this class called My Weekend Trip Planner.  It is a great website and I think you should check it out on a side note. Upon completing the site I realized that there are definitely a lot of challenges that need to be overcome in order for your website to be successful. Take my website My Weekend Trip Planner, it is a website tells people about great weekend trips that are located right next to them.  These trips are meant to be affordable and for people that can’t use vacation days. I think this is viral idea and it has a lot of potential.

The Problems

The Problem is having people find your website.  The internet is a big place and there are literally millions of website out there.  How is Google going to find you how are you going to be found.  SEO is essential, but when a website is created it has a lot of disadvantage that really hurt it SEO.  First, Google like sites that have existed for awhile.  This makes sense because Google wants to make sure that the website is some fake that was just created to rick people.  Another huge problem s since you were just created you obviously don’t have any links.  Links are the currency of the web.  It is essential to have a lot of links to your website this will really boost Google’s image of your site, but that takes time, but if no one knows you exist how are they going to link to you.  Finally a news site doesn’t have a lot of content because it was just created.  These are all issues that really devastate a website.  In my next blog I will talk about possible solutions to help get your site discovered.

 

PS You should visit My Weekend Trip Planner and submit a vacation.

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Mistakes Small businesses make on the Internet

The competition for small businesses is intense.  The are faced with competition in every area.  A lot of their competition is from big corporations that have large marketing budgets and better name recognition.  The odds are against them but one thing that does level the playing field slightly is the web.  Although large companies do still have the advantage the internet is big enough for small business to cut out a nice market for themselves.  Unfortunately small business often make key mistakes that force them out of the market.  Here are some common mistakes small business make:

  • ignore the importance of the internet
  • poor maintenance of a site
  • Not advertising the site
  • ignore local submissions sites
  • ignore monitoring and analyzing results

 

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Google’s “Like” Button: Coming Soon To A Search Engine Near You…

It seems as though we’ve been living with the “like” button our whole lives.  But, in reality, Facebook only introduced the feature in 2009.  Pretty surprising considering how fast the idea of “liking” has been  disseminated across our popular culture.  So while everyone knows Facebook and Google are the new superpowers of the internet, it seemed strange Google hadn’t dipped it’s toes into the data grabbing business of Facebook – which tracks all your “likes”.

Google +1

 

Enter Google’s “+1” function.  Similar to Facebook’s idea of “liking” anything from groups, to people, to companies, to whatever – Google takes this concept and applies it to search.  Now, when you search, every entry will have the option – even ads.  Like Facebook and your friends, all your Google contacts will be able to see your “+1’s”.

Despite this concept being quite new, it has already received significant coverage from both SEOmoz and SearchEngineLand.  It seems as though Google is toying with the more social aspects of the web’s viral and community potential within their own search format – a “Social SEO”.  Only time will tell what more experimental approaches Google could employ within their search platform.

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Links: How Websites Succeed

When you have your own website there are a couple of things that are important for your website ranking. One of the most important things in declaring this is how many links you have coming to your site.

The first type of link you can get that would is the cheapest and easiest are directory links. These links are free to submit and they will put you in your database for free in order to link back to your site.

The second type of link would be more expensive but just as easy to get. The second type of link I am talking about is a link that you pay for as a website owner. If you pay for someone to link to you it is expensive but you can get good links if you have a relevant site linking to you.

Another type of link that a lot of people are willing to do is a reciprocal link. In doing this you put a link on your site and then you get one in return. These links are not as good for you on Google ranking but they still help.

Lastly, the hardest and the best links are the websites that link to you for free. These links are very important because they are relevant sites that are linking to your site because your site is a good site. So the key to getting these links is having good content on your site and lots of visitors so more people can see your good content.

A lot of people think that the only purpose of links is to get more traffic directly to your site. This can be true but the biggest key to links is that you can be rank higher on Google. I currently was submitting my site to databases and doing reciprocal links the other day and my site increased 3-5 spots on Google depending on the keyword. So all in all the way to be successful is to get as many links as you can to your site.

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