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The All-Knowing Squid

Many people cock their heads and give you a quizzical look if you mention Squidoo around them. The name is just as odd as its logo – a malnourished squid hovering somewhere in upper part of your computer screen staring at you with its one glossy eye. So why is it worth mentioning?

Squidoo has coined the term “lens” and employed it as a way of describing how their website works. Each blog is a “lens”. In short, this means that each post is an all encompassing summary of that particular topic. Squidoo’s goal is to provide a holistic view of each  blog subject within the lens.


After reading each lens, many bloggers will place a link somewhere on their page, redirecting the reader to a website that has more information about the topic they’re interested in. Topics can range from Green products to how a panini is made. The simplicity of the website makes it easily navigable while still providing the information you want. It is an incredible tool that places it years ahead of any other blogging site to date.

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seth GOdin: squidoo's GO man

seth-godinSeth Godin, founder of Squidoo, took a simple concept and has one of the highest searched websites on the internet.  What did Godin do?  He created “an easy-to-use platform where you can help people understand your little part of the world. A page where you can include links and content and pointers and a bit of community to help people figure out what’s going on.”  People are experts about a breadth of knowledge, they just needed a place to share their information.  Squidoo became that place.

Seth Godin is an unashamed writer (with 10 best selling books), an engaging speaker, and a passionate entrepreneur who has changed the way the world views marketing.  The best thing is, he’s used the internet to do it.  Founded in 2005, Squidoo encourages people to make mini “lenses” pages of topics they’re knowledgable about.  We’ve talked about how essential it is to have a content-rich website, and with  a blog that has over 3,000 posts, Seth Godin knows how that.  Squidoo allows people to write about topics they’re familiar with – from advice on using Twitter  to cute Easter-themed cupcake ideas – Godin has turned his brain child into a website that hosts nearly 900,000 individual pages about a range of topics.

What are you waiting for?  Everyone’s knowledgable about something…  Join the Squidoo Community and share your knowledge with the world!

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Improving Web Presence with Squidoo and HubPages

Squidoo allows anyone to create a lens about anything that builds on other web 2.0 tools.  People are using Squidoo to improve their internet marketing.  Ron Passfield gives 6 reasons that you should use Squidoo for internet marketing:

  1. Establish yourself as an expert
  2. Generate Traffic to your website or blog
  3. Promote your articles
  4. Achieve search engine optimization at no cost
  5. Use a wider range of keywords to capture more traffic
  6. Get a quality backlink at no cost is getting better results from Squidoo and Google changes are possibly some causes for the improved rankings by using Hubpages.  They are very similar sites and both can be used to gain th six benefits listed above.  I suggest that companies use both websites for internet marketing.

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