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Who Are You?

Traditionally, the West has emphasized ability, experience and intelligence in its employees, thus recruiting individuals who place well in these categories. The East typically values personality and attitude, hiring new people that get along well with others and leave a great relational impression. We in America are beginning to learn just why this is important in the workplace. Today, many college graduates participate in personality tests so that potential employers can determine how they will or won’t fit in at the office and in customer interaction.

I recently tried out a few very different methods used by online personality quizzes and found them all very interesting and offering different perspectives. While not every quiz is completely accurate for every person, trying a few of them is fun and useful for getting to know yourself!

1.       Strategic Business Insights has a conventional question-and-answer format quiz called VALS™ that quickly determines your primary and secondary ‘types,’ or mindsets. The solution is given based on psychological traits and demographic information. I found my primary type to be very accurate but my secondary type to be slightly off-base.

2.       Youniverse bases personality results on your selection of a series of pictures that best describes your given attitude towards an idea. For example, I was asked which picture best described ‘freedom’ to me. Out of a dozen or so options, I selected the picture of an open road. Results seem to be best when you pick the first option that jumps out to you rather than taking much time to consider. This was my personal favorite of the three tests and I found it most accurate, as it analyzed different nuances of my personality rather than generalizing.

3.       Perhaps the most curious of these three, CareerPath bases its outcome on your attraction (or lack thereof) towards certain colors. You can easily access the quiz HERE. I was astounded at how much somebody’s personality can influence their preference of colors. While not spot on, the results I was given were incredibly accurate.

Take ten minutes to check out these sites and see what you think!

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LinkedIn: Tips, Tricks and Hacks for Your LinkedIn Profile

I gathered some tips and ways to take your LinkedIn profile up a level. Here are a few of them…

1.  Change the standard URL from  to a “vanity URL” so instead change it to this style: This will allow you to rank for your name in the SERPs.

2. Use keywords you want to show up in LinkedIn search results for. Use these keywords naturally in your “summary” and list them in your “specialties”.

3. Great tips from Chris Brogan: For your summary…

  • Lead with what I do most.
  • Lead with the type of business I want to do.
  • Move into the reasons why you’d do business with me.
  • Move from there into all the nuances of what I do.

4. Put your LinkedIn URL in your email and forum signatures…

Cross-posted > Finish reading at blakeimeson.com21 LinkedIn Hacks, Tricks and Ways to Make Your Profile Better

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Hot Sauce for Your Blog Posts, 25 Tips

As a class we came up with these 25 hot sauce tips to give your blog spice. Use with caution.

  1. Write relevant content
  2. Make it interactive (ask for opinions so readers can respond)
  3. Blogging is an accessible way to become an expert
  4. Link out generously. Link with long phrases not short words
  5. People like listshot-sauce
  6. Add multimedia (pictures, videos, podcasts)
  7. PROVOKE people to comment (make it controversial!)
  8. Always provide value
  9. Post often and regularly (the right frequency for your audience)
  10. Be original (new topic that has never been covered or an old topic from a different perspective)
  11. Use keywords in title, content, tags
  12. Make it casual/conversational and easy to read
  13. Focus on a niche
  14. Succinct.
  15. Give it edgy content.
  16. End with a question?
  17. Use whitespace
  18. Write outside the box (non-conformist)
  19. Don’t “add to the noise”
  20. Allows for your customers to interact with you
  21. Be your own expert.
  22. Condense ideas
  23. Relevant to your readers
  24. Authentic passion
  25. Give your blog personality

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