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Professional Social Media: Pro Athletes Using Twitter

Professional athletes have been making headlines for many years here in the United States; however, some have been making headlines based on posts that they made on their Twitter pages. For those who do not know,, is a microblogging social media outlet. Posts are 140 characters are less and many celebrities, athletes, and TV personalities have been using it to gain more fans and followers. Today athletes have been causing arguments based on how professional it is for them to be using Twitter especially during competition or about their team that they are employed by. Two of the more controversial tweets  by athletes over the past two years have been by NBA mega-star Lebron James. He tweeted:

This was in response to many people who criticized him on his decision to leave the Cleveland Cavaliers for the Miami Heat. The other one was by Pittsburgh Steelers starting running back Rashard Mendenhall:

This was in response to the news that Osama Bin Laden had been killed.

The bottom line is that these men and women are in the limelight 24/7 whether they like it or not. That is what they signed up for when they became a pro athlete. They do not have to be role models per se and everyone is entitled to their own opinions, but I think some of these athletes need to be more conscientious about their social media “game.” Twitter is a great use and following many celebrities and athletes is worth while, but due to their place in the public eye it is their duty to make sure that they are responsibly keeping up with their social media networks. That is my opinion, what is yours?

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Twitter: A Universal Social Gathering

I love Twitter. My first use of Twitter was as an account for a band I was with at the time, a way to communicate with fans, update them instantaneously, and tweet the shenanigans that we were up to. About a year ago, though, I decided to sign myself up for it. As I became more interested in social media and in engaging with the world via the internet, I recognized this little bird as a force to be reckoned with.

Since then, I’ve really come to enjoy it! Twitter is a great source of immediate news and interesting items. I follow numerous world news, local news, business news, music news sports news, sports teams and athletes, celebrities, comedians, businesses, bands and friends so that I can log in at any time and get information that is actually beneficial. I feel that Facebook focuses on people, particularly friends. Honestly, I’m not sure it’s worth much besides keeping up to date on friends that I would rather call, text, or hang out with anyways. With Twitter, I can connect to the happenings of the world. Also, being followed by people I don’t know is much less creepy than being friend requested by those people on Facebook.

My roommate and I often get caught up with trying to be retweeted or responded to by the many Pittsburgh Steelers that we follow. I also love to spout off opinions on matters that my 100+ followers will see, many of them companies, professional musicians and professional athletes. I believe that the endless struggle by many Twitter users to gain followers and to be retweeted is driven by something everybody wants: attention.

Twitter is an incredible place for Steve Jobs, Ben Folds, LaMarr Woodley, Taco Bell and Dan Van Matre to have an equal voice. Try it out!

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Digg: Aren't Facebook, Twitter, and Youtube Enough?

I am going to be honest, I have never been to before. Yet, realizing that I was required to write about it, I decided it might be time. For what seemed like minutes, I browsed, read, and watched their content brought in from thousands of different websites. But, it wasn’t minutes, it was two hours. After looking at the clock, I sat back in my chair and thought to myself, “this could be bad.”

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Twitter Ruining TV

Apparently there are some people starting to get pretty mad about Twitter ruining their prime-time television shows. An example of this is a writer on CNET who talks about how excited she was to watch her favorite shows this week, such as Lost, only to log on to Twitter and find that someone had ruined them for her by Tweeting about what happened in this weeks episode. In addition, CBS News even talked about a gold medal that had been won by the USA in the Winter Olympics on their Twitter feed  before the coverage had been aired on the West Coast.

Now these events don’t particularly affect me, because I don’t use Twitter, nor do I care about it or any of these TV shows. However, I know that there are a lot of people who use Twitter and a lot of people who watch many of these TV shows, and I find it ridiculous that there are people who feel the need to post the outcome of these shows to the world. I know how mad I have gotten when movies have been ruined for me before I saw them, and I would be equally as angry if I were an avid Twitter user and had one of my favorite television shows ruined because of these such occurrences.

I already thought Twitter was stupid, but this just makes me think even less of people who use it to tweet their every thought. I mean how little of a life do you have if you feel the need to post this type of content?

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Twitter Business Uses

Companies today are using Twitter to deliver value to customers.  One example of this is JetBlue.  When you’re traveling at an airport and you’re waiting to board a plane, if you log on to their free WiFi you can tweet questions about flight numbers and departure times and the JetBlue WiFi is programmed to answer.

Dell has been using Twitter, creating different accounts for different types of computer deals.  This is a unique way of keeping their customers constantly up-to-date on the newest and best ways to save money.

Comcast goes so far as to offer direct customer service, utilizing Twitter as a tool to make customer service more personable and less clunky.

I think that celebrities that tweet every five minutes about the minute and boring details of their lives are almost as pathetic as the low-lifes that waste their time reading their garbage in the first place.  However, maybe there are some positive ways to use Twitter that will change the way companies generate value for customers.

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