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Facebook IPO: Going Public

Last week, Facebook and current CEO and creator Mark Zuckerberg made it official along with the SEC to have Facebook stocks be sold to the public. Though this maybe the most anticipated IPO (initial public offering)  in the history of the stock market, there is a lot of speculation of how this will affect Facebook. The stocks will most likely not be available to the public until May, but the $5 billion has been raised to allow Facebook to put their stocks up for purchasing.

Facebook already has huge popularity and has been one of the most successful businesses of the 21st century, so why the change? Mark Zuckerberg answers that question with this:

“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future,” said Mark Zuckerberg, Facebook’s CEO, in a letter that accompanied the filing. “The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.”

Facebook already has 800 million users across the world (that is about 1/7 of the world’s population) and Zuckerberg wants to expand even more! The big issue with Facebook going public will be that advertising is going to be the main money maker for Facebook now. That means Facebook is going to have a more YouTube-ish look to it. This may not seem like a problem to us here in the US, but that is because most users of Facebook in America have personal computers, laptops or tablets; but, across the world the majority of users have mobile devices and advertising on mobile devices is much harder to accomplish and still have that social media effectiveness of Facebook that they have always had.

With that said, I personally see this as a very mature move for Facebook to go public. It is the right move for them, but it might have happened a little too late with the current stock market. Time will only tell how effective this move will be for the current leader of the Social Media Market.

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YouTube: the Universal Instruction Manual

Anything and everything imaginable, you can learn about it on YouTube. There are step by step visual instructions on how to build stuff or take stuff apart, or even if you wanted to; learn about something completely new.

Instruction manuals that are given with a product are from some corporate company where these videos are just from regular people. The videos also show better visual instructions than just small non-moving panels with captions do.

There are also videos out there of stuff you can do that there aren’t any instruction manuals written for. Some of it illegal, others just cool things you can do with products already available to the public. Since its Valentine’s Day, here is a cool video on how to make a rose.

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Youtube Video Annoying Orange Makes it to WSJ

Are you bored? Do you need something weekly to watch and laugh?  Typical Web 2.0, user generated content on Youtube  video, “Annoying Orange” can be your new favorite video. (new episodes come out every Friday).

Everyone’s “least” favorite (definitely my favorite) short movie series “Annoying Orange” is now written on the front page article of the Wall Street Journal.

It started out of this individual Dane Boedigheimer who recorded his voice and took out his eyes (only one side and duplicating for both) and lips, turning them to yellow to match with the generic orange, a fruit. Its obnoxious look and dark humor became instantly a billion hit on youtube.

The article talks about how the creator  Boedigheimer made it into a business, which now sells t-shirts and weekly launches new episodes. He is now making his living by that video through advertisement revenue and t-shirt sales.

This orange is really annoying, but once you see this, it is stuck in your head. You will hear never ending echo… “Hey Apple, hey, hey Apple, hey…”

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YouTube for Marketing Research?

I think so…check out the video below and feel free to comment with thoughts.

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YouTube Adds Official Music Service

Almost everyone I know uses YouTube to listen to music, but the problem that many people often encounter is the sound and video quality of the music. On many occasions I have a hard time trying to find the song I want to listen to that isn’t a low grade version of said song. In addition to this, there is also the problem of copyright infringement, and many recording companies do not allow their music to be played on YouTube.

Well a few companies have decided to try and fix this problem. On December 8, 2009, VEVO was launched. VEVO is a music video and entertainment website owned by Sony, Universal Music Group, and Abu Dhabi Media Company, and hosted on YouTube. This service gives music lovers a legal way to watch their favorite music videos and concert recordings in high quality. I have used VEVO a small amount, and have found the quality and availability of music to be pretty good. VEVO should prove to be a good addition to an already great YouTube website.

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