As MySpace places an ex-Facebook executive in the CEO position, an interesting discussion arises between the “success” of each social networking community. In one instance, success of a social network can be measured by the number of users. Facebook, in this category, would win the battle between the two giants. Facebook, in February, had 264 million international visitors. Compare this to MySpace which 124 million.
While the visitor numbers tell one story, advertising revenue tells another – after all, these networks are businesses. It is when one evaluates the two companies from this perspective that the effectiveness of two marekting plans is revealed. MySpace, taking the traditional online marketing route of banner ads and sponsorships brought in $1 billion in ad revenue. Facebook took in an estimated $300 million.
Facebook has took pride that it does not follow the traditional marketing plan, going for what they call “Engagement Ads.” There is plenty of talk nowadays about avoiding traditional internet marketing and searching for better ways to promote a brand and bring in ad revenue. While, undoubtedly, this is true and there needs to be a necessary progression in order to avoid consumer “ad fatigue,” the numbers between the two giants need to be noticed.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
