How effective is it?
When creating an advertising campaign on Facebook, you are allowed to narrow down your target market/audience to as few or as many people as you want (ie – males; or 18-24 yr old girls living in Alaska who like “Sarah Palin”). But do people even click the ads that Facebook shows? Personally, I don’t. Furthermore, all of the people I have asked don’t either. So who does? Granted, the generation after ours spends way more time on-line on places like Facebook than we do. So are they actually clicking these ads?
Assuming that people clicking the ads, Facebook is nice in that they are CHEAP. You can do 10,000 impressions for a much cheaper price than, say, Google. But again, it all stems back to the original question: are people even USING the Facebook advertisements to pursue their interests?
If I were a betting man I’d say no. But the internet is always changing, right?
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