Ebay is almost dangerously simple for members to use. The personalized accounts make browsing and bidding easier than driving to WalMart. Once logged in, your searches are tracked and remembered which leads to targeted marketing emails, just for You! In fact, 2 minutes ago I received an email from eBay, titled, “KaylaLucille, check out our favorite fashion deals!”. Upon opening this email, I saw bags, shoes, dresses and watches made by designers from my recent searches. That is some good targeted marketing!
If I were to log onto eBay, I could easily view my recent searches, check the items that I am “watching”, and bid on them in a matter of seconds. In fact, not only is the bidding simple but I can purchase and pay for them with a click of the mouse. The user’s shipping and credit card information are stored within their account for future use. It merely takes a password to access this information and it is scary how simple it is to purchase once logged in. This is such a user-driven site and even computer illiterate individuals can easily navigate through the searching, bidding and payment process. Although this is a great advantage for sellers and very convenient for buyers, but does the simplicity of navigation and use make it too easy for hackers or the untrustworthy to utilize your credit card information?
One Response to “The Ebay Simplicity”
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Excellent perspective! I think ebaY is a great example of a company that is “easy to do business with”. I think it is a good lesson to keep in mind that whatever business your in, to remove any hindrance to the customer.
ebaY tries to make it an absolute no-brainer to use and I think they’ve succeeded!
I’ve used ebaY and other e-commerce sites before and never had a problem with theft or hacking. I think they’ve tried to remove that concern too, PayPal offering theft protection for example.