Keywords: they can make or break your site. Having accurate keywords can generate large mounts of traffic to your site. The way to find the best keywords is following these simple steps:
- First, get a full understanding of the site you are building or tuning up. Finding relevant keywords is crucial.
- Use programs such as Google’s Keyword Tool to find out the most searched keywords relevant to your site.
- Relevancy: very important!! Relevancy tests can be conducted very similar by having an unbiased panel look the specified website, and coming up with a description and a list of keywords. If their results match up with yours, then you are accurately categorizing the site.
- Also, look at your site analytics. They can help you determine what keywords and links are generating the most traffic to your site
- One more piece of advice is to check out the competition. Type in the keywords you are using for your site into Google and see what other sites come up. Check out those sites and see what they don’t have that your site does. Take advantage of this and add keywords or site descriptions that would attract people looking for that piece that other sites are missing.
I’m not an expert yet, but following the steps above will greatly benefit your website and your business.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
