1. Use your brand name as your Twitter name.
This seems obvious, but I see many companies not using their brand name as their Twitter name. They use a cute Twitter name that isn’t related to their brand name.
2. Use your logo as your Twitter picture.
Again, this sounds very obvious, but some companies don’t use their logo for some reason.
3. Send Tweets that provide useful information to customers and prospects.
Always add a link to more information on your website. It should be a page on your website that adds value to the Tweet but doesn’t require them to fill out a web form to view the information. This complements your lead-generation Tweets. You don’t want to make people fill out a web form every time or they may get frustrated.
4. Send Tweets to new blog posts or videos.
You can also send Tweets to older blog posts and videos that are still relevant.
5. You should Tweet 10 to 20 times a day to keep your brand name in the Twitter stream.
You can schedule the Tweets that have links to valuable content and complement that with five to 10 personalized Tweets where you are interacting with other Twitter users.