Amazingly, Sketchers liked the idea of TOMS so much they felt that they needed to try a similar attempt at gaining and giving. In 2010 Sketchers released their “Bobs” line – that as you can see in the picture is almost an exact copy of the 2006 shoe craze TOMS. Sensing that they could pick up a jump in sales by offering a new program of giving, some genius in the Sketchers corporate world, decided to copy TOMS model and design. They couldn’t even find a new style of shoe to offer. But sure enough if you want to buy a pair of BOBS they will generously donate a pair in a far off country. And the kicker, they are two dollars less than TOMS. Order yours today – http://www.zappos.com/skechers-bobs-earth-day-black

We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!

