Before becoming a “social entrepreneur” it is important to be aware of these 3 things.
1 You might not know exactly who you are
If you dont know exactly who you are, then your stakeholders will be even more clueless. The last thing you want to do is send out confusing messages to everyone around you. Knowing who you are seems like a simple concept, but it is vital in social entrepreneurship. So know who you are without having to compare yourself to others, you need to be authentic. Rethink what it is exactly that you are doing and you will avoid many problems down the road, and your followers will see a clearer vision to follow.
2 Its easy to send out an unwanted message
When online, you can find tons of content. You need to choose your words very carefully. Choosing slick phrases and using other methods that are visually stimulating will only go so far. Throw your main keywords everywhere. keep it simple and focused. Projecting a message to the masses isnt always free, and you should spend your hard earned money saying only what you have to say. Perfect your message, but dont wait too long to get it out there.
3 You might have forgotten to think about long term relationships
People are one of the most valuable assets. Keep their trust. You can do this by being consistent, transparent, reasonable, honest, and all those lovely things. With social entrepreneurship, trust and long term relationships are extremely important. You need to build your long term brand equity.
http://socialentrepreneurship.change.org/blog/view/three_lessons_nonprofits_can_take_from_droids_weird_branding
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