1: Customer Service:  LinkedIn provides an opportunity for satisfied to provide feedback and to tell the world how much they like your business

2: Acquire new customers: By having customers write recommendations for you on LinkedIn, other potential clients with similar needs will be drawn to your business.

3: Networking:  LinkedIn provides small businessmen with unparalleled opportunities to meet other entrepreneurs in the same line of work.  Remember, its not what you know its who you know.

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