Coming up with new ideas by yourself is hard. Coming up with new ideas that people like is even harder. It takes time, research, and lots and lots of money. Solution: let the general population do it for you. Crowdsourcing is the hottest new thing in marketing. It lets potentially millions of people give you their input on the latest trends and innovative ideas. It also builds excitement around your product and business. As an extra bonus, the only thing you have to pay for is any prizes awarded to the best ideas, if you choose to award prizes at all.
Many business have opted for crowdsourcing as a way to get the best possible product. Wrangler has a contest to design the best new blue jeans. Brisk crowdsources the designs for their limited edition cans. Even the US army has taken advantage of this unique strategy by introducing a contest to design the best combat support vehicle.
In an age where people want to share their opinion on anything and everything on the internet, crowdsourcing is an inexpensive and easy way to tap into the potential of the masses.
