If you have a website and you’re not selling a specific product or service, you are most likely hoping to make money off your content. Content is super important online. People use the internet everyday to do research. However, the task of writting new content every day can be danting and extremely time consumming. Hence, we have our problem, we need new content, so that our users will keep coming to our website and we can keep making money by having advertisers, but we don’t have enough time to write the content. There are two different ways to solve this problem. First you can hire someone to write content. Pay them $50 an article and hope that the ad revenues will dwarf that $50. However, if you are frugal and a little more risk adverse, I would recommend user driven content. So what is user driven content. It’s basically just letting your users write their own posts. It couldn’t be easier. Especially with the new gravity forms. All you have to do is create a form that allows users to fill out boxes and write posts that will be placed on your website. Check out my current project for an example of how to use user driven content to feed a website: www.buyingaengagementring.com.

We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!

