Over the past century people have changed… a lot. One of the areas where this is most evident is in the daily habits of how we choose to intake information. Information gateways are rapidly changing, and the differences are even radical in my lifetime (22 years). Therefore, it is crucial for a business in any industry really, to understand the trends of how people are breaking down their daily habits.

Jennifer Lee, and her team of founders, noticed the specific trend of how people generally like to serialize their leisure activities. For example, way more people are willing to sit down and watch an episode of a tv show, as an installment of a series, rather than sit down for two hours to watch a movie. Simply put, people today prefer information in “bytes”. What Lee, and the co-founders of the app Rooster, noticed is that this trend is deterring people from reading books. So what they decided to do was to start putting reading into a form of “episodes”. This isn’t a new idea though. The concept dates back to Victorian England, where many popular works were delivered in installments, when books were considered a luxury. The Rooster app will deliver fictional works in fifteen minute “episodes” that are formatted to enable the reader to enjoy each section and easily understand the story as a whole, like a tv show. The app costs $4.99/month.

Using her app, Lee hopes to bring back reading a mainstream leisure activity again. In her market research she noted that less than half of American adults had read at least one work of literature in 2012. This is a trend that she hopes to reverse by appealing to the societal trends of information intake. I think her app is a nice idea, and is looking to modernize an antiquated activity – reading books – by appealing to the cultural shifts. Using the iPhone as her medium, she is targeting the 25% of Americans who are moving their daily habits to Apple’s digital/mobile platform. Perhaps this will change the way people read, and help to bring daily reading back to the masses.

3 Responses to “Using Apps to Revive Old Trends”

  1. If this industry is anywhere near as successful as something serialized like netflix or amazon movies suggests it is, this app could be a big player moving forward in the entertainment spheres.

  2. I love Rooster. They hit on an incredible idea – adapting to the tv show trend of episodic content and applying that to one of the oldest mediums in the books (ha, ha).

  3. WilliamsonAR1 says:

    Actually a really good idea. I love the way she looked at how people are watching tv or playing games and applied it to reading.

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