I came across this great article by Sean Ammirati, a Grove City College CIS grad and VP of Business Development and Product Management for mSpoke. He came and spoke at Grove recently and was an incredible speaker. Very inspiring! A few interesting points from the article… The attrition rate for Second Life is horrible for the first 3.5 hours of a user's experience (overall 90%) . If they meet another avatar their chance of staying increases greatly.
1) Do the users who like it, like it a lot? Yes 2) Do a lot of users like it? No